Effective date: [July 18, 2025]

1    Introduction
We (the operator of www.mywof.store — “Site”, “we”, “us”, “our”) respect your privacy and are committed to protecting personal information collected through this Site. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and your choices and rights.

    2    Information we collect
    •    Account & Profile: name, email address, phone number, shipping and billing addresses, password (hashed).
    •    Transaction & Order Data: products ordered, billing details, order history, donation records (if applicable). We do not store full credit card numbers on our servers; payment info is processed via third-party payment processors.
    •    Communications: customer service correspondence, support requests, reviews, and marketing opt-ins.
    •    Device & Usage Data: IP address, browser and device type, pages visited, duration, referring/exit pages, clickstream and other analytics data.
    •    Cookies & Similar Technologies: cookies, local storage, web beacons used for functionality, analytics, and advertising (see Cookies section).
    •    Marketing & Third-Party Data: any information you provide when linking social accounts or imported from third-party services if you choose to connect them.

    3    How we use your information
We use personal information to:
    •    Provide, operate, and maintain the Site and services;
    •    Process and fulfill orders, payments, shipments, refunds, and returns;
    •    Communicate about orders, account activity, updates, and customer support;
    •    Send marketing communications where you have consented;
    •    Improve and personalize the Site and user experience;
    •    Detect, prevent, and investigate fraud or other illegal activity;
    •    Comply with legal obligations and enforce our terms.

    4    Legal bases for processing (where applicable)
    •    Performance of a contract: processing necessary to complete purchases, deliver services, and manage your account.
    •    Consent: for marketing communications and certain cookies where required.
    •    Legitimate interests: site security, fraud prevention, improving services, and certain communications about your account or transactions.
    •    Legal obligations: when required by law.

    5    Sharing and disclosure of information
We may share personal information with:
    •    Service providers and processors (payment processors, hosting providers, email/text providers, shipping partners, analytics and advertising providers) who perform services on our behalf;
    •    Affiliates or related entities (if any) for business operations;
    •    Law enforcement, regulators, or other parties when required by law or to protect legal rights;
    •    Third parties in connection with a merger, acquisition, re-organization, sale of assets, or bankruptcy (with notice where required).
We do not sell personal information for money.

    6    Payment processing
Payments are processed by third-party payment processors (Stripe, PayPal). We do not store full payment card data on our servers. Please review the payment provider’s privacy policy for details on how they handle your payment information.

    7    Cookies and tracking technologies
We use cookies and similar technologies to operate the Site, remember preferences, provide features (shopping cart), analyze usage, and deliver ads where applicable. You can control cookie settings through your browser and opt-out tools for certain analytics/advertising providers (links and instructions are available in your browser settings). Essential cookies required for site functionality cannot be disabled without affecting the Site.

    8    Analytics and advertising
We use analytics services (e.g., Google Analytics,…) to understand site usage and improve the Site. To the extent we use advertising networks or re-marketing, those providers may collect information about your visits to deliver relevant ads. You can opt out via the Digital Advertising Alliance or browser settings as applicable.

    9    Email and SMS communications
With your consent we may send promotional emails or SMS. Each marketing message will include instructions to opt out (unsubscribe link or STOP reply for SMS). Transactional messages related to orders or account activity will be sent as needed and do not require opt-in.

    10    Data retention and deletion
We retain personal information as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, we delete or anonymize data. You may request deletion subject to legal and operational exceptions (see Your rights).

    11    Your rights and choices
Depending on your jurisdiction you may have rights to: access, correct, update, or delete your personal information; restrict or object to processing; receive a copy of data in a portable format; and withdraw consent where processing is based on consent. To exercise rights, contact us at the details below. We may need to verify your identity before fulfilling requests.

    12    Children
The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us to request deletion.

    13    Security
We use reasonable technical, administrative, and physical safeguards to protect personal information. No system is completely secure; while we strive to protect your data, we cannot guarantee absolute security.

    14    International transfers
Personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. Where required, we use safeguards such as standard contractual clauses or other lawful transfer mechanisms.

    15    Third-party links
The Site may contain links to third-party websites. We are not responsible for the privacy practices of third parties. Review their privacy policies before providing personal information.

    16    Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Effective date” above will be revised. Material changes will be posted on the Site and, where required, notified to you.

    17    Contact us
For questions, requests, or privacy-related inquiries, contact:
    •    Name/Entity: Louie and Co.
    •    Email: hello@mywof.store
    •    Registration number: 512 228 065 R.C.S. Saint-Malo